Ramsay MacFarlane

Ramsay's logo is a graphic representation of his initials 'RM' in a unique, flowing typographic style. The branding extends to a very minimal graphic style; using only black and white with no unneccasry decoration, with influences drawn from traditional japanese design, but with a modern, clean-cut appearance.

Opposite are his business cards displaying the branding. The cards are letterpress printed, a traditional method of printing where the design detail is created on a raised surface, then inked and pressed into the paper, giving an embossed finish.

The material is a duplex card, made from two sheets of different coloured paper to form a thicker, two-tone card. They also feature a black foil-pressed logo on the rear.